Category: Experiential Marketing

Do YOU have what it takes to be Spoiled Fabulous?

Spoiled Fabulous is known to its clients for its impeccable staffing services. We work with hundreds of reps each year across the country on a diverse variety of events and campaigns. Spoiled Fabulous believes that it’s vital to work with ONLY the best so our recruiting and staff selection is extensive.

Recruiting and staff selection are based on these 4 primary considerations:

Personality: The ability to host a memorable interaction with consumers and represent brands confidently and professionally. Energy, charisma and a smile are the basic characteristics we look for. These things are key to an engaging consumer experience. A healthy attitude and positive outlook leave a lasting impression!

Reliability: We expect our event staff to work with integrity, be dependable and true team players. Being reliable doesn’t just mean showing up to work on time and responding to emails. Be positive, proactive and get excited about your experience working onsite.

Health: Active, able-bodied men/women are important when it comes to representing a brand or hosting an event to the fullest potential. Promotional work can be physically challenging at times. This can include outdoor events in the heat of the summer, long tradeshow hours, hosting events where staying connected with consumers and guests calls for high energy onsite with the consumer for extended durations of time. Health is vital to being a successful Brand Ambassador and Promotional Model!

Communication: Communication is the most important asset in our process. Our reps are judged on how well they respond, listen and take direction as well as share information with consumers. When you’re a Brand Ambassador or Promotional Model, your job is to educate, engage and connect with consumers in a unique and memorable way.

If you have what it takes, then contact us at staffing@spoiledfabulous.com to find out how you can join our team.

Cool facts about Gen-Y and the future of Experiential Marketing

The experiential marketing world has been rapidly changing. Every year, the industry has continued to grow, becoming more diverse in how experiential marketers are connecting consumers and brands. Leading technology, social trends and quality consumer engagement, both online and face-to-face, are building the road to the way marketers will be connecting with consumers in the future.

Traditional media and retail marketing is no longer fulfilling the demand to successfully capture audiences and make them loyal followers. The eruption of social media has allowed consumers to have a voice, an opinion, and create demands. Those comments are all shared online via their personal networks.

A recent study on Millennial Consumers (http://millennialbranding.com/2015/millennial-consumer-study/) states that 33% of millennials selected blogs as their top media source. Fewer than 3% ranked TV News, Magazines and books as an influence to their purchasing habits. They also don’t trust traditional advertising because they want to get opinions from their friends, parents and online experts before making a purchase.

Here’s another interesting fact: 39% said they would share the product online if it was “good quality” and 30% said they would if it was a good “customer experience.”

And the best part? 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.

This study, done in early 2015 by Elite Daily and Millennial Branding, provides an interesting insight into the future of experiential marketing and the primary way brands will be interacting with their consumers.

Engaging experiences, integrated with relevant online content and captivating social strategies are what experiential marketers do best. We believe that what is known as “Experiential Marketing” today will evolve to become known as “Traditional Media” in the very near future.