A little Spoiled Fabulous history

Here’s how we came to be, what we’ve accomplished and why we do it.

I was raised in a middle-class family and was taught that there was nothing more important than hard work. I started working at a very young age doing a newspaper route with my sister and working on a farm looking after horses. When I turned 16, and I was in high school, the world was my oyster. I could work wherever I wanted to, which excited me. I worked as a server for a catering company, I worked at a restaurant, at a vet clinic, a bakery, a call centre, a retirement home. I also groomed horses, helped out at my father’s café and was the lead singer in a band – and I went to school! I had no idea what I wanted to do with my life.

After returning from college for the summer, I worked at various venues as a server and bartender. I also did promotional modeling and Brand Ambassador work, some even in the US. I quickly became the staffing manager and event manager at a reputable catering company. That’s when I fell in love with event staffing and the industry in general. I loved it so much that I decided to open my company. In the summer of 2006, I opened Spoiled Fabulous Events and Promotions. We offered staffing and special event execution services.

My goal was to seek out opportunities, connect with people, share my capabilities and get busy doing what I loved. Working on jobs large and small for what felt like 23 hours a day, continuing to educate myself and stay relevant and knowledgeable in the industry allowed me to build and expand the company’s service offering. Spoiled Fabulous continued to develop, and before we knew it, our services had expanded to all Canadian markets and we were executing events and providing staffing services for clients in major US markets as well.

In January 2012, Burst Experiential Marketing Group was launched. Burst is a full service agency that creates, produces and executes experiential programs, providing turnkey programs from the ground up that include social media, digital technology and creative service components.

Since Spoiled Fabulous opened the doors 9 years ago, it has done staffing and execution for some of the biggest brands and agencies in Canada and the US including Charton Hobbs, Playboy, Rugby Canada, Rogers, Canada Post, CAPCOM, Victoria’s Secret, Labatt’s, Energizer, DIESEL, Trojan, Nissan, Hagen, Pepsi and Columbia Sportswear.

Spoiled Fabulous has also had the pleasure of working with non-profit organizations such as The Ontario Lung Association and Causeforce in both Canada and the USA, executing their Annual Outreach Programs for the Ride to Conquer Cancer, Concrete Hero and The Underwear Affair.

It’s been an exhilarating journey—the clients we have worked with and learned from, the events and campaigns we have been a part of, the colleagues we have worked with over the years—these experiences are rare and invaluable. We would not be where we are today without the exceptional staff who we have worked with and who have been a part of our company over the years. Our Managers, Team Leaders, Regional Managers and staff have been the voice and face of some pretty impressive and high profile brands. We always work with our staff as we would work with partners, the same way that we promise to work with our clients.

Spoiled Fabulous and Burst XMG will continue to work hard, be a loyal, professional and trusted supplier and partner to our clients – and to our future clients! Let us bring our passion, creativity and experience to your next experiential marketing program.

We provide event staff for:

  • Experiential Marketing Campaigns
  • Mobile Tours
  • Sampling Campaigns
  • Alcohol/Liquor Promotions
  • PR Stunts
  • Flash Mobs
  • Tradeshows
  • Corporate Events
  • Conventions
  • Product Launches
  • Outdoor Festivals
  • Food Truck Tours
  • Food/Beverage Promotion
  • Product Demonstrations
  • Promotional Tours
  • Conferences
  • Grand Opening Events
  • Sports/Athletic Events
  • Concerts
  • Music Videos
  • Print Ads
  • Fashion Shows

Types of event staff we offer:

  • Brand Ambassadors
  • Promotional Models
  • Street Teams
  • Event Hostess
  • Product Samplers
  • Corporate Spokespeople
  • Registration Staff
  • Costume Character and Mascots
  • Bartenders
  • Servers
  • Wait Staff
  • Sales Staff
  • Outreach Teams
  • Dancers
  • Stunt Teams
  • Actors

Some of the industries we serve:

  • Consumer Package Goods
  • Automotive
  • Food/Beverage
  • Sports
  • Hospitality
  • Alcohol/Liquor/Wine/Spirits
  • Financial
  • Toys
  • Medical
  • Travel
  • Technology
  • Music
  • Television/Film
  • Online Services

Who we have worked with:

  • Brands and Service Companies
  • Advertising Companies
  • Marketing Agencies
  • Public Relations (PR) Agencies
  • Non-Profit Organizations
  • Event Organizers
  • Marathons and Sporting Event Companies
  • Festivals and Concert Producers
  • Venues
  • and many more!