The experiential marketing world has been rapidly changing. Every year, the industry has continued to grow, becoming more diverse in how experiential marketers are connecting consumers and brands. Leading technology, social trends and quality consumer engagement, both online and face-to-face, are building the road to the way marketers will be connecting with consumers in the future.
Traditional media and retail marketing is no longer fulfilling the demand to successfully capture audiences and make them loyal followers. The eruption of social media has allowed consumers to have a voice, an opinion, and create demands. Those comments are all shared online via their personal networks.
A recent study on Millennial Consumers (http://millennialbranding.com/2015/millennial-consumer-study/) states that 33% of millennials selected blogs as their top media source. Fewer than 3% ranked TV News, Magazines and books as an influence to their purchasing habits. They also don’t trust traditional advertising because they want to get opinions from their friends, parents and online experts before making a purchase.
Here’s another interesting fact: 39% said they would share the product online if it was “good quality” and 30% said they would if it was a good “customer experience.”
And the best part? 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
This study, done in early 2015 by Elite Daily and Millennial Branding, provides an interesting insight into the future of experiential marketing and the primary way brands will be interacting with their consumers.
Engaging experiences, integrated with relevant online content and captivating social strategies are what experiential marketers do best. We believe that what is known as “Experiential Marketing” today will evolve to become known as “Traditional Media” in the very near future.